St Neots business names CPSL Mind as its charity of the year

Keystone's announcement signals the start of a partnership with CPSL Mind, with the team at Keystone planning to support the fundraising goals of the mental health charity working in St Neots and surrounding areas over the year ahead.

The team at Keystone will then provide its consultancy service to CPSL Mind's in-house fundraising and communications teams for free; offering them considered advice and fresh perspectives to help maximise their marketing activities and outcomes.

Keystone's managing Director Hayley Williams said: "I'm so pleased to have reignited our charity of the year initiative.

"We've always gifted time and expertise to help local causes elevate their work, and this renewed annual commitment gives us the opportunity to build a long-standing relationship and make a prolonged impact."

In the last year alone, CPSLI Mind supported more than 4,000 people in their recovery from mental health problems, promoting well-being and campaigning against stigma and discrimination.

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Hayley added: "The services provided at a grassroots level really are crucial, and we're ready to play our part in making a difference in the geographical area in which the majority of the Keystone team live and work."

The first activity that the new partnership will support is the campaign to encourage participation in the 2023 Chiltern 50 Challenge on September 23 2023.

Individuals or teams can raise valuable funds for CPSL Mind by joining their team and walking, jogging or running along historic trails and over rolling hills in the Chilterns countryside.

Keystone is on a mission to raise awareness and funds for its new charity partner and is encouraging donations.

The firm has set up a fundraising page to encourage direct donations to the cause.

To donate, visit www.justgiving.com/page/keystone-and-cpsl-mind-2023