Funding has been secured to construct and open Huntingdon's first visitors centre, Discover Huntingdon.
Huntingdon First (BID) worked closely with Huntingdonshire District Council (HDC) to secure funding from the Cambridge and Peterborough Combined Authority (CPCA) with the vision to deliver Discover Huntingdon this summer.
Work on the centre is due to start in the coming weeks and will be located at the entrance to 39 High Street, by the Commemoration Hall, providing the most cost-effective opportunity to serve the town.
Paul Sweeney, Huntingdon First Town manager, said: "We're thrilled to have been awarded this funding through the CPCA and the Accelerated Towns Programme and are hugely grateful to HDC for their support.
"The idea of a visitor centre was an integral part of our renewal manifesto for the town centre in 2022, and as such, we are really pleased to see the project coming to life.
"Footfall in the town is increasing and has started to match or surpass that of pre-pandemic times, which is very encouraging".
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The Discover Huntingdon Visitors Centre aims to become the central focus of the High Street, giving the town "a beating heart" from which Huntingdon First can promote and celebrate all things Huntingdon.
Visitors can source visitor information on shops, services, local attractions, walks and events alongside historical and heritage literature, town maps, guides and promotional material.
Printed and digital guides to the town and surrounding areas will also be available, alongside several new Huntingdon-based products, such as bags, tea towels, placemats and more, promoting some of the town's most historic buildings and landmarks.
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Cllr Sam Wakeford, executive member for jobs, economy, and housing at HDC, said: "We want to see our town centres thriving, so we are pleased to be able to support Huntingdon First with the new visitor centre.
"It will play a vital role in celebrating and promoting all that can be found in Huntingdon as we look to encourage as many residents and visitors into the town as possible so they can enjoy the many different shops and services that Huntingdon has to offer."
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