Huntingdon Town Centre now has an outdoor speaker system thanks to Huntingdon Town Council and BID Huntingdon First.

The speaker system has been set up to increase positive responses and overall atmosphere within the town centre, targeting shoppers and visitors at the High Street.

It officially launched on Saturday, July 6, during the 'Once Upon a Time Day'.

BID town centre manager, Paul Sweeney, said: “BID Huntingdon First are extremely proud of this new and engaging addition to our High Street, working with Huntingdon Town Council to deliver the project that will enhance the town centre at key points of the year."

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Karl Brockett, mayor of Huntingdon, said: “I am delighted that this system has been installed in our town centre to support the local economy, promoting an improved shopping and visiting experience."

Alongside promoting a welcoming atmosphere, the speaker system will also double as a public service speaker for key safety messaging.

The speakers were bought with a joint grant from the UK Shared Prosperity (Vibrant Communities) Fund.